by Appraisal Economics | Jul 5, 2019 | Business Valuation, Intellectual Property
Some of the most valuable trademarks are also the most recognizable company names: Google, Microsoft, Walmart, Mercedes, and others. However, trademarks protect more than corporate names. They also safeguard logos, designs, product names, taglines, and more....
by Appraisal Economics | May 14, 2018 | Intellectual Property
Patent infringement is becoming an increasingly common issue facing established companies. If your company has developed a progressive product or service that meets a specialized need in your industry, businesses will attempt to replicate your success. As the threat...
by Appraisal Economics | Feb 12, 2018 | Intellectual Property, Valuation
Technology has become such an integral part of our lives that we have stopped consciously celebrating its profound effects. When the internet was first made accessible to the public, it pioneered a digital world that we were fated to adapt to – some willingly,...
by Appraisal Economics | Jan 30, 2017 | Uncategorized
A good trademark can add inherent value to a company. When you consider the level of competition and number of choices out there, a distinguishing name, symbol, or phrase is essential to create brand awareness and produce a following. We can easily name a few brand...
